socialmedia4socialchange

 

Impact of Social Media on Other Sector Industries

Page history last edited by Allie 2 yrs ago

 Impact of Social Media on Other Sector Industries

 

Dwyer, P. (2007). “Measuring the value of electronic word of

mouth and its impact in consumer communities.” Journal of

Interactive Marketing. Vol 21., Iss. 2, pp. 63-79. 

http://www3.interscience.wiley.com/cgi-bin/abstract/114205855/ABSTRACT?CRETRY=1&SRETRY=0

 

 

Surman and Weshler-Henry. Common Space: Beyond Virtual Community. Financial Times, 2001. 

http://www.amazon.com/Commonspace-Virtual-Community-Mark-Surman/dp/0130893617 

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