Impact of Social Media on Other Sector Industries
Dwyer, P. (2007). “Measuring the value of electronic word of
mouth and its impact in consumer communities.” Journal of
Interactive Marketing. Vol 21., Iss. 2, pp. 63-79.
http://www3.interscience.wiley.com/cgi-bin/abstract/114205855/ABSTRACT?CRETRY=1&SRETRY=0
Surman and Weshler-Henry. Common Space: Beyond Virtual Community. Financial Times, 2001.
http://www.amazon.com/Commonspace-Virtual-Community-Mark-Surman/dp/0130893617
Comments (0)
You don't have permission to comment on this page.